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Big, beautiful photos of all 22 models of the Apple Watch (AAPL)
The Apple Watch goes on sale today, but have you had a chance to see all the different models yet?The Apple Watch was created to be both a tech and fashion product, with Apple designer Jony Ive...
View ArticleThis is why Rolex is in a universe of its own
.Join the conversation about this story »NOW WATCH: 50 people were asked to reveal their biggest secrets — and their answers were surprisingly brave
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Luxury watchmakers don't need to worry about the Apple Watch right now (AAPL)
Based on its forecast for Apple Watch shipments over the next five years, as well as the performance of the larger luxury watch market, BI Intelligence believes unit sales of the Apple Watch could...
View ArticleI got up at 2:45 in the morning to preorder the Apple Watch and still have to...
This past Friday morning, I woke up at 2:45 am just so I could preorder the Apple Watch, which went on sale at 3 am. Despite my efforts of waking up early and constantly refreshing the Apple Store web...
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There's one part of the watch market that Apple won't be able to disrupt
A lot of people evidently want to buy an Apple Watch.The party line from the traditional watch industry has been that this is no big deal, that the Apple Watch isn't really a watch but more of a gadget...
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Rolexes are so much more than luxury – they've always been watches for...
What exactly is a "Rolex Oyster Professional" watch? Most Rolex watches produced today use the brand's Oyster case which embodies years of development that started with the original Rolex Oyster watch...
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Here’s what it’s like to wear an $18 million watch that's covered in diamonds
I am going to talk about a patently lavish, intentionally outrageous, and easily offensive timepiece covered in diamonds that I am kind of into. This totally one-of-a-kind creation is new for 2015 and...
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7 stylish, affordable watches that are the perfect complement to your suit...
Some people think that watches don't have a place in the modern wardrobe. After all, we can easily check the time on our smartphones, laptops, and tablets.But watches aren't going anywhere anytime...
View ArticleMichael Kors has lost its cool
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The new Rolex Yacht-Master is a stylish alternative to the brand's other watches
The new sports watch from Rolex for 2015 was an interesting version of the Rolex Yacht-Master presented in an 18k Everose gold case with a Cerachrom black ceramic bezel matched to a new strap Rolex...
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Buying a great luxury watch is easy – just get one of these 10 living legends
If you look at many of the most popular watch brands, you'll notice that their collections usually contain a few (or many) classics whose names have been around for years. Brands like Rolex don't...
View ArticleUNBOXED: The Apple Watch
The Apple Watch is finally available to the public, and, like any other Apple product, it comes in elegant packaging. Produced by Will Wei. Additional camera by Joe Avella.Follow BI Video: On...
View ArticleHow to disable annoying alerts on your Apple Watch
When you sync your Apple Watch and start using it for the first time, you might notice a ton of alerts and notifications from pretty much every app on your iPhone. That sounds pretty annoying. Find out...
View ArticleHere's how people react to trying on the Apple Watch for the first time
We finally got our hands on an Apple Watch, and a bunch of people here at Business Insider wanted to try it out. Here's how people reacted to using the Apple Watch for the first time.Produced by Will...
View ArticleApple has revived a unique style of band with the Apple Watch (AAPL)
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I have 3 major problems with the Apple Watch (AAPL)
I'm not an Apple Watch skeptic. As Apple devices go, I don't think I've even been as excited to play around with one as I was the wrist computer from Cupertino.About a week ago, I did get get some...
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9 stylish and work-appropriate watches for women that are under $100
Some people think that watches don't have a place in the modern wardrobe.But watches aren't going anywhere anytime soon — if for no other reason than that they're a great way to accessorize in a...
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Nixon is launching four 'Star Wars' watches, and they're far from nerdy
It's time to join the Dark Side.Nixon, the luxury watch and accessories brand, announced its collaboration with Disney and Lucas Films on May 4 (Star Wars Day) to launch a four-piece "Star Wars"...
View ArticleForget the Apple Watch — here's the new watch everyone on Wall Street wants
We went down to the Omega Boutique for an unboxing of the new Globemaster limited-edition watch. This stunning timepiece has just raised the standard for Swiss watches.Produced by Joe Avella....
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This old-school chronograph watch is thin, simple, elegant — and $29,000
In an era of bulk and ostentation, the Piaget Altiplano Chronograph stands out for its old-school values. As the thinnest flyback chronograph in the world, this model builds on the legacy that began...
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